Not Just for Athletes Anymore: It’s Time to Hire a Coach.

Amy Magyar, Coach

After listening to Matt Fitzgerald’s book on endurance athletic sports, How Bad Do You Want It, I started thinking about perceived effort when it comes to life off the field, track, or pitch. His book dedicates ample time to the idea that human beings often underestimate the amount of effort it takes to scale the change they seek. Whether it is change in career, change in life, change in health, change in business, or any other change.

It is an athlete’s perceptions of effort, not their physical limitations, that ultimately limit athletic performance. The ability to withstand increased perception of effort can be trained, just like physical capacity. Some interventions can reduce the perception of effort – as the limit of perceived effort moves to a new place, the physical performance is increased. The maximum level of perceived effort an athlete is willing/able to tolerate depends on their motivations for doing so.

Or, as described in the book: “Physical fitness determines where the wall that represents your physical limit is placed. Mental fitness determines how close you are able to get to that limit in competition. Mental fitness is a collection of coping skills – behaviors, thoughts and emotions that help athletes master the discomfort and stress of the athletic experience, mainly by increasing tolerance for perceived effort and by reducing the amount of effort that is perceived at any given intensity of exercise.”

In life, as in sports, perception rules. When your perception limits your ability to change, it’s time to hire a coach. A professional coach can help you gain new perspective and create a plan to develop your perceived effort toleration. We help you focus on your mental fitness when it comes to the change you seek and the perceived effort to get there.

“One of the best ways to see ourselves clearly is to ask others to hold up a mirror. ‘Top athletes and singers have coaches,’ surgeon and author Atul Gawande reflects in Option B – Facing Adversity, Building Resilience, and Finding Joy by Sheryl Sandberg and Adam Grant. ‘Should you?’ Sports teams are recognizing the importance of looking for players who can learn from their failure. In sports, taking suggestions from a coach is the whole point of practice. The ability to listen to feedback is the sign of resilience, and some of those who do it best gained that strengths in the hardest way possible.”

You’ve probably had a coach at some point in your life. Maybe it was for your little league soccer games, college swim meets, or violin practice. They taught you new skills, held you accountable, made you a better person, and (hopefully) were a super supportive mentor. But then, you grew up and found yourself out on our own. Some of you may be lucky enough to have awesome family and friends, but they’re not going to listen tirelessly to your problems or hold you accountable to learn new skills. So, you settle for less than you deserve in your career, love life, and all-around happiness. A professional coach is an objective, confidential mentor that can support you in the change you seek. As a coach, we aren’t going to let you keep talking about your problems, we are going to help you solve them and kick fear to the curb by taking action.

We all have free will to change. But often we don’t change because it’s easier not to. We perceive that our current situation is better than the unknown. It’s easier to go to work every day at a job we don’t love than it is to figure out our passion and pursue the unknown. Let’s face it, if it was easy to change and obtain the life you want, you would have done it already.

Coaching will help you value what you think about yourself more than what everyone else thinks about you. You’ll start taking actions you never thought you could. And by using a professional coach, you can achieve the success you seek, but you don’t have to worry about that annoying whistle you may have hated as a child on the soccer field.

You ready? Head over to and schedule a complimentary exploratory session with one of our professional coaches to learn more about how we can help YOU, take the next step to making the change you dream of.


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