“Each person’s greatest room for growth is in the areas of his or her greatest strength.”
– Marcus Buckingham, Global researcher and thought leader focused on unlocking strengths
How would our lives and work be if we focused on our strengths, rather than our weaknesses? We all have unique gifts and talents that, if we leverage them effectively, provide deeper personal and professional growth. Unfortunately, too few of us actually know what our strengths are, and, if we do, we’re not using them to their full capacity.
That is the beauty behind the CliftonStrengths Assessment (formerly Clifton StrengthsFinder). We use this tool in our individual coaching (1-2 sessions) as well as with teams.
Using the CliftonStrengths™ online assessment, we work with individuals and teams to help uncover and craft strategies to refine talents into purposeful and impactful strengths. The assessment takes less than an hour to complete and identifies a person’s top 5 Signature Strengths.
Research suggests that people who use their strengths every day are 6x more likely to be engaged on the job.
“If you spend your life trying to be good at everything, you will never be great at anything.”
– Tom Rath, author of StrengthsFinder 2.0
Strengths Coaching For Teams and Organizations
Marcus Buckingham and Donald Clifton developed the StrengthsFinder tool in the early 2000s and Marcus introduced this work in his groundbreaking book, “Now, Discover Your Strengths.” Through their research they found that “globally, only 20 percent of employees working in large organizations…feel that their strengths are in play every day.” Knowing that most companies strive to increase their value and often grow, wouldn’t it make sense to increase that percentage and “…focus inward to find the wealth of unrealized capacity that resides in every single employee?”
Unfortunately, as Buckingham and Clifton correctly point out, “most organizations take their employees’ strengths for granted and focus on minimizing their weaknesses.” From Buckingham’s point of view, if you look at behavior that way, whatever you’re “bad” at is just going to get “less bad.”
Why not spend time focusing on an individual’s strengths and allow for growth and opportunity in those areas? Because these are traits that show up naturally, you can’t help but do your best work!
We will be your trusted advisor:
If you are looking for an opportunity to bring CliftonStrengths™ into your organization, please contact us so that we can tailor a workshop that fits your individual, team or organization’s needs.